About Us

Stephenville Downtown Merchants is a volunteer-led collective of local business owners dedicated to keeping downtown Stephenville vibrant and welcoming. We work together to promote local shopping, dining, and community events that showcase the heart and charm of our historic downtown. Whether you’re here to browse unique boutiques, enjoy great food, or join in on one of our lively events, there’s always something to discover in downtown Stephenville.

 Gather your friends and head to the heart of our town for a magical start to the Christmas shopping season! Our local merchants have transformed main street and downtown Stephenville, TX, into a festive wonderland—filled with holiday cheer, cozy storefronts, and plenty of seasonal spirit to get you in the mood for the most wonderful time of the year.

 Kick off the holiday season at our local shopping celebration! Enjoy extended hours from your favorite local Stephenville, TX, downtown merchants, write your Letters to Santa, and stick around for the magical evening parade down main street —capped off with a dazzling fireworks show. It’s the perfect way to support small businesses and make holiday memories!